SEO courses outline

Part 1 – Introduction to Search Engine Optimization (SEO)
What is Search Engine Optimization
How Search Engines Work
SEO vs Pay Per Click (PPC)
Latest Google Update – Panda, Penguin and Hummingbird

Part 2 – Keywords Research

Understanding Google Keyword Planner Tool
Keyword selection process
Short-tail vs Long-tail keywords
Action vs General keywords
Tracking of competitors’ keywords

Part 3 – Domain Name & Web Hosting

What is domain name and web hosting
How domain name and web hosting affects SEO
Registration of domain name & web hosting
Linking up of domain name & web hosing via cPanel
Website live!

Part 4 – WordPress & Plugins

Understanding WordPress (a free web building software)
How WordPress plugins affect SEO
Recommended WordPress plugins for better SEO ranking
How to increase web security
How to prevent spam attacks on your website

Part 5 – On-Page SEO

What is On-Page SEO and how it affects SEO ranking
Type of On-Page SEO signals that Google capture
Understanding content optimization
Understanding image optimization
Understanding video optimization
Understanding landing page optimization
Understanding user sitemap optimisation
How website speed affects SEO
How website layout affects SEO
Building Google preferred web structure
Google heading priorities
SEO Link strategies – Internal, External and Permalinks
Google SEO Concept – Signals Priority, Relevancy and PageRank
Understanding Google meta tag and meta description
How meta tag and meta description affects SEO
Common meta tag and meta description issues
How blog affects SEO
Common On-Page SEO issues
Tracking of competitors On-Page SEO strategies
Case studies – Good vs Poor On-Page SEO websites
Understand the MUST-DO in a website to rank well in Google Search Result Page (SERP)

Part 6 – Mobile SEO

What is mobile SEO
How mobile SEO affects Google search ranking
Common mobile SEO issues – how to fix them

Part 7 – Google Webmaster Tool

What is Google Webmaster Tool
How Google’s spiders crawl a website
Google indexing process
Common indexing issues – how to prevent it
Building and summiting XML Sitemap for Google webmaster
How XML Sitemap affects your SEO ranking
Setting up your Geographic location for better SEO ranking

Part 8 – Off-Page SEO

What is Off-Page SEO and how it affects SEO ranking
Building of back links – Link Authority, Relevancy and Diversity
Getting FREE on-going quality back links for your website (White-Hat method)
Case studies – Good vs Poor Off-Page SEO websites
Tracking of competitors Off-Page SEO strategies

Part 9 – Social Media

How social media affects SEO ranking
Building social media the SEO way
How social media “likes” and “shares” affect SEO
Common social media issues – how to prevent it
Case studies – Good vs Poor Social Media

Part 10 – The Don’t in SEO

WhiteHat SEO (ethical way) vs BlackHat SEO (unethical way)
Buying links vs Building links
Quality contents vs keywords stuffing
Contents for users vs contents for search engines
Cloaking, misleading redirect, hidden content on website, duplicate contents
Outsourcing (New)

Save time by outsourcing part of your SEO work (e.g. content writing) at a very low cost.
Bonus

Revealing our SEO secrets on how we outranked ALL our SEO competitors and consistently dominates the #1 position in Google Search Engine Results Page (SERP).

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